Part 1: Defining the Company
1. Type Skis (lame name, but I'm working on it, just pretend for now)
2. Type Skis are a new ski manufacturer who's sole purpose is to give skiers quality skis with a brand new look.
3. These skis will be geared towards both genders, and those who can afford them and like their look.
4. These skis will be sold first in the US, but if popular enough could go internationally.
5. Type Skis should give others a reason to comment on how much they like your skis, and give you a reason to ski more often.
6. I will send out a promotional magazine with the latest line, as well as stickers and a poster of the latest Type Skis.
7. With this project I hope to make a giant poster showcasing the most successful Type Ski design, as well as a magazine, stickers set and mini poster series for take home.
these answers, in an attempt to familiarize myself with the project are subject to change.
1 comment:
Jennifer, Please work on the following: who are your competitors? What is their strategy? Both in terms of marketing (audience profile, how expensive the product is, etc) and visual strategy? Find at least three case studies so as to familiarize yourself with the competition. It should give you a better starting point.
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