Monday, February 7, 2011

crank it to '11

i have decided to develop a weightloss/fitness brand entitled "cadenza". music is the core element to cadenza; from it's name "cadenza" or "cadenzo" an italian word meaning 'at your own speed, or your own method in pace, rhythm, or flare'. in this respect cadenza will cater more to the individual via a means of web media, and person-to-person consultation (either phone, email, or in person at the gym or studio where offered.)

direct competition of cadenza are aplenty. weight watchers, nike-dance, and zumba; among others. but where the other's lack - cadenza has a niche in the market not only for weightloss and dieting, but for strength, flexibility, and agility disciplines. (zumba and nike-dance lack a focus for strength, flexibility, or agility training.)

cadenza will have some ads in digital and print media, as well as radio. direct mail will be used as a means of communication and delivery of instructional media. for example, optical discs, pamphlets, and other materials will be shipped directly via united states postal service or private courier. some materials, such as brochures, will be available in gyms, fitness studios and other locations.

lastly, music is (once again) the heart of cadenza. this being said, most of the work will center around music-influenced design such as the logo, colors, arrangement of information, and training/fitness programs. for example, a collateral piece to the project will include an "app store screenshot" of cadenza mobile for ipod/iphone.

any inputs or thoughts on this design/idea would be greatly appreciated.

1 comment:

Jennifer Toombs said...

Hi Matt,
The only concern I have thus far is the audience. I know that if I'm up super late and see infomercials on the TV they are all about weight loss products and videos ect.. Make sure to look at all of those and find the common annoyance between them. This will help to make your product more successful if you don't annoy your audience from the start. I know that people are always looking for a new way to stay healthy so this is a great idea.

Be sure to come at your audience with more care than some of the other products out there so that you gain their trust in what you believe!

Hope this helps.

Jen